• Clinically tested products

  • Specially made for the middle age

  • 10% discount on pre-order

Featured products

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Our story

Seeing our ageing parents made us feel the need for a brand that understands their health priorities and interests in skincare.

While most brands today focus on the young generations, the mid-age segment feels unheard and disconnected from the trends of the world.

Join us in the mission of celebrating graceful ageing.

The Team

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FAQs

How will your products help me?

We are selling skincare products to help with wrinkles and fine lines, dryness and skin pigmentation - caused by dark spots and sun damage. We ensure that our products suit well as per your skin type - dry, oily, sensitive or normal.

Why should I buy from you?

Unlike other skincare brands that try to fit every age group under the same roof, our products are specialised as per the needs of the mid-age (early 40s to late 60s).

Are your products natural or chemical-based?

Our products are chemical-based and clinically tested. We understand that there is a notion to choose natural products over chemical-based ones, but our chemical-based products include compounds that are naturally produced by the skin. With age, the production of these compounds decreases, leading to various skin concerns, which we are trying to address.

Why should I join the waitlist?

We are launching our products in just a few days. If you join the waitlist, you will get 10% off on your first purchase. Additionally, we also request you to share this opportunity with your friends and family.